Wednesday, January 26, 2011

IDS 11

It's been a busy few weeks.  No excuse.  I know.  Yesterday we set up our booth for IDS 11 - our first time exhibiting, I'm nervous and excited.  We've been busy little bees working away on our booth, with the challenge to use ONLY recycled, eco items and still be stylish, and let's face it, a little stressed. I think we did it, but I'll let you be the judge once I post photos of the completed project.  I'll be there for the next 4 days, and I will post updates as often as possible.  Hopefully I'll get a chance to snap a few photos and post them - but stay tuned on Twitter (new username @puregreenmag)! 

In the meantime, here are a few of the green exhibitors that I'm excited to meet!
Atelier 688

Brother's Dressler

Loyal Luxe

Thursday, January 20, 2011

{eco} design: Vintage and Escapism in Sweden

I've so busy lately... my mind is exploding with 'To Do's' and I've had a little trouble keeping it all straight.  But for a tiny second I got lost in these photos, and I forgot all about my daunting lists.  This home in Arild, Sweden, got a second life - from beat down, forgotten and abadoned 70's villa... to this.  Against the pure, snowy white background this home is exploding with colour.  And it's oh so vintage!  So here's to two minutes of escapism.







I love everything.  Every single room.

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Wednesday, January 19, 2011

New Faces at Pure Green

I hope everyone has had a chance to read the new issue!  I'm overwhelmed with gratitude at the response readers have shown so far.  It makes it so worthwhile!  That said, no sooner did I hit 'publish' on Thursday evening of last week did I jump in the car on Friday morning and take a litle road trip to Montreal.  Why?  Well to meet my new graphic/style team!  You may have noticed last issue that Michelle of Holley & Gill has joined Pure Green, along with some of her friends!  The photos are shots taken from our very exciting and yet intense first editorial meeting at Michelle's home.  We are all so full of excitement and passion... they're certainly are great things to come!  You won't even know what hit you.  Pure Green has only just begun.
Lip balm, cell phones, coffee and clipboards... staples of any good editorial meeting.


A little food for thought/inspiration from some of our favourite mags never hurts.

That's me on the right, and my other half Jonathan in the background.  You know him best as the editor behind the Organic Kitchen.

That's Anile... the dynamic woman behind Girl Friday, a freelance firm that specializes in branding your company.

That's Michelle... of Holley & Gill.

Apparently I agree with what Jonathan is saying!


This is Marie-Eve, the girl behind Lake Jane, a long time popular Montreal blog.

I'm only missing a good photo of Bess... you can catch a glimpse of her in the first photo - who runs the lovely blog/company English Muffin.  She is Pure Green's new illustrator!

As I said before, I am so excited by the possibilities, and cannot wait to share them with you!








Tuesday, January 18, 2011

Pure Green Issue 4


Phew!  It's finally here!  I'm so sorry for being absent as of late.  A very busy work life, combined with the holidays and finishing up Issue 4 of Pure Green Magazine has kept me away.  But I'm back!  And Issue 4 is here!!!  Whoohoo!!!!  [I'm very excited.]  Truthfully it actually came out Friday, but an allnighter pretty well on Thursday, then jumping in the car at 7am and driving to Montreal for an 'editorial meeting' with my new fantastic dream team kept me from posting.  Where I was staying had no internet... imagine!!  And then my Blackberry died, so I couldn't even use that!!  Anyway, there's great things happening... we've introduced fashion!  Kate Black, founder of Magnifeco, has joined the Pure Green team and is bringing us irresistable, ethically fashionable clothing.  So, grab a cuppa and enjoy!  I really hope you like it.  Oh, and Issue 3 was our most successful issue to date!!!  Thanks for helping make that happen - it's the most rewarding thing ever.

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